The Byron lab has multiple seaweed initiatives.
Will Bolduc – Willingness to pay for seaweed: This study demonstrates the efficacy of education on ecosystem services of kelp aquaculture as marketing material for kelp end products. Through an online willingness to pay survey, this study found a significant increase in consumer willingness to pay for end products after a brief education on ecosystem services. Price point of the product, income, gender, knowledge of ecosystem services, and frequency of kelp product consumption were found to be significant predictors of the magnitude of change in consumer willingness to pay.