How to Manage a Successful Blog

Post Frequency

Post frequency is not “one size fits all.” The answer for each blog involves site strategy, search engine optimization, audience appetite, and blogger capacity. As a guide for UNE site publishers, blog/news posts should be added regularly in order to maintain site relevance:

  • Bi-monthly at a minimum, monthly as a preference, and weekly as program activities allow/dictate.

Post Types

One blog is flexible to accommodate varying types of posts, and posts may be from a variety of contributors. Different types of posts include:

  • Thought leadership essays
  • Program news stores
  • First-person sharing in the voice of one individual
  • Video clips with simple text explanations
  • Photo collections with simple text explanations

Post Length

Post length may vary based on your goals.

  • Current best practices for blogs designed for SEO and social sharing recommend 2,000-3,000 words. 
  • Most UNE blogs are designed for informing and engaging specific audiences, and so blog length may be based on quick, easy read-through to cover important updates. For such posts, a minimum of 200 words and an ideal of around 500 words is recommended.


  • Your site is a representation of the University; it is not a personal blog. Still, blog posts may be conversational and honest to connect with the audience. 
  • It is best to break up content into scannable pieces, using Jakob Neilson’s techniques:
    • Break article into multiple sections, each with a bold, summarizing subheadline.
    • Use short sentences, and short paragraphs of 1-3 sentences.
    • Arrange copy sections into bulleted/numbered lists when possible.
    • Bold key ideas (sparingly), to clarify important takeaways.